Wazzu/University Marketing & Communications

University Marketing & Communications

University Marketing & Communications on Wazzu: a running collection of one story we have gathered and hand-picked because they are worth your time. Every post here touches on university marketing & communications in some way — the news, the analysis, the deep dives, and the occasional surprise find. Washington State University (WSU) is a leading public land-grant research university in Pullman, WA, known for its strong programs in agriculture, environmental science,… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around university marketing & communications, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Wazzu is covering right now.

UW's new homepage: fresh look, better story, built for us
UW News

UW's new homepage: fresh look, better story, built for us

## A New Front Door for UW: Introducing the Redesigned Homepage The University of Washington is excited to unveil a completely redesigned homepage, launching September 30th. This isn’t just a fresh coat of paint; it’s the culmination of nearly two years of focused effort, rooted in a deep understanding of how students, faculty, alumni, and visitors interact with our online presence. We started by analyzing user behavior and existing data, and that groundwork evolved into a comprehensive strategy encompassing research, design, and development. The goal? To create a digital front door that truly reflects UW's story and serves our diverse audiences more effectively. This redesign prioritizes clarity and ease of navigation, ensuring visitors can quickly find the information they need. We’ve streamlined the layout, emphasized key content, and built a foundation for future growth and evolution alongside the University. It’s a responsive design, meaning it will look and function seamlessly across all devices. Beyond the visual refresh, this project represents a commitment to providing a more engaging and informative online experience. Interested in how UW researchers are exploring vital ecosystems? Check out "In the Field: UW researchers are studying how coral reef fish work as a community to respond to threats" for a glimpse into their groundbreaking work. We believe this new homepage will better connect our community and showcase the impact of UW’s research, education, and innovation.