•1 min read•from The Seattle Times The Seattle Times
If college sports are broken, why is March Madness as popular as ever?
Our take
Despite the challenges facing college sports, including the impact of NIL deals and the transfer portal, March Madness continues to capture the nation’s attention. The excitement surrounding the tournament transcends the underlying issues, as fans eagerly embrace the unpredictability and drama of the games. Each year, March Madness becomes a celebration of sportsmanship, community, and the thrill of competition.
NIL and the transfer portal have divided college sports programs. Things can feel broken. There is just one, tiny thing — the country can't stop watching.
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#college-town atmosphere#WSU research programs#March Madness#NIL#transfer portal#college sports#college sports programs#popularity#divided#broken#country#watching#sports programs#viewership#engagement#revenue#athletes#audience#tournament#competition